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Do Consumers Choose Cultivated or Traditional Meat When Given the Choice?

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SuperMeat is a cultivated meat start-up based in Israel that is focused on producing chicken as its first product. The company recently conducted a test to see if consumers would choose to buy cultivated meat over traditional meat when given the choice. As cultivated meat comes closer to reaching the market, studying consumer acceptance of this product becomes increasingly more important. Watch the video below to see what consumers actually prefer!

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